The five elements of promotional tools are sales promotion, direct marketing, public relations, personal selling and advertising. The students pursuing University of Salford’s BSc (Hons) Accounting & Finance were able to apply these promotional tools from the Principles of Marketing module through a virtual sharing session. The representative of each programme spoke on their personal educational experiences at SENTRAL College Penang. The live session was broadcasted through the Facebook platform – “SENTRAL from a Student’s Point of View”.

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