Bachelor of Business Administration (Hons)
June 3, 2026 2026-09-07 12:03Bachelor of Business Administration (Hons)
Bachelor of Business Administration (Hons)
Awarded by
(R2/0414/6/0197) (02/29) (MQA/FA 1711)
The Bachelor of Business Administration (Hons) at UNITAR is a dynamic 3-year programme designed to equip students with the skills, knowledge, and real-world exposure needed to thrive in today’s competitive business landscape.
Whether your passion lies in marketing, finance, human resource management, logistics, or entrepreneurship, this programme provides a strong academic foundation and career-relevant training that opens doors across industries—locally and globally.
Learning Disciplines
- Management
- Marketing
- Economics
- Finance
- Information Systems
- Business Analytics
- and more!
With a strong focus on critical thinking, strategic decision-making, and leadership, students will be well-prepared to take on business challenges with confidence.
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INTAKES
- January
- April
- June
- August
- October
DURATION
9 Semesters / 3 Years
FEES
RM 45,000.00
Academic Requirements
- Pass in STPM with at least Grade C (GP 2.00) in two (2) subjects with a pass in Mathematics and English at SPM level*; OR
- Pass in STAM with at least Grade Jayyid with a pass in Mathematics and English at SPM level*; OR
- Pass in Matriculation or Foundation with at least a CGPA of 2.00; OR
- Pass in Diploma (Level 4, MQF) with at least a CGPA of 2.00; OR
- 5. Pass in Advanced Diploma (Level 5, MQF) with at least a CGPA of 2.00; OR
- Pass in Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) with a minimum CGPA of 2.50, subject to HEP Senate / Academic Board’s approval, and MUST attend bridging courses; OR
- Pass in DKM / DLKM / DVM with at least a CGPA of 2.00 AND have at least two (2) years of work experience in a relevant field, subject to the approval of the Senate, and MUST attend bridging courses; OR
- Other equivalent qualifications recognised by the Malaysian Government.
- Admission via APEL A (Bachelor’s, Level 6, MQF)
Applicants must:
- Be a Malaysian citizen; AND
- Be more than 21 years of age in the year of application; AND
- Possess relevant work experience / prior experiential learning; AND
- Pass the APEL Assessment.
Notes :
A pass in Mathematics and English at SPM level or equivalent qualifications:
- Can be waived if higher qualifications contain Mathematics and English subjects with equivalent/higher achievement.
- Malaysian students using English as the medium of instruction in their previous study or with at least Band 2 in MUET or equivalent can be exempted from the pass in English requirement.
- Candidates without a pass in Mathematics and/or English at SPM level or equivalent may be admitted but are required to attend special enhancement courses. These courses must be SPM equivalent and remedial in nature. Students must pass the Mathematics and English enhancement courses as a prerequisite to related core courses taught in English.
English Requirements ( Local Students only)
- A pass in SPM English
Exempted from University English Courses if:
- Distinction in SPM / SPMV English; OR
- MUET Band 4, 5, or 6; OR
- Pass in English Course at a previous institution.
Required to take English Preparatory 2 if:
- Credit in SPM / SPMV English; OR
- MUET Band 1, 2, or 3.
Required to take English Preparatory 1 & 2 if:
- No credit in SPM / SPMV English.
English Requirements ( International Students only)
- Achieve a minimum of Band 3 in MUET OR equivalent to CEFR (Low B2).
| Year | Semester | Course Title |
|---|---|---|
| YEAR 1 | Semester 1 | Principles of Management |
| Microeconomics | ||
| Business Accounting | ||
| English for Academic Purposes | ||
| Semester 2 | Principles of Marketing | |
| Macroeconomics | ||
| Organizational Behaviour | ||
| Principles of Finance | ||
| Aspirasi Negara Bangsa (Local) | ||
| Bahasa Melayu Komunikasi 2 (Int) | ||
| Semester 3 | Human Resource Management | |
| Quantitative Methods | ||
| Marketing Management | ||
| Pop Culture, Media and Society | ||
| Philosophy and Current Issues (Int) | ||
| YEAR 2 | Semester 1 | International Business |
| Corporate Social Policy | ||
| Financial Management | ||
| Economic For Business | ||
| Perlembagaan dan Masyarakat Berintegriti | ||
| Integrity and Anti-Corruption (Int.) | ||
| Semester 2 | Digital Business | |
| Production and Operations Management | ||
| Talent Acquisition Management | ||
| Digital Marketing | ||
| Recreational Event Planning | ||
| Semester 3 | Strategic Management | |
| Supply Chain Management | ||
| Ideation | ||
| Management Information System | ||
| Design Thinking/Bahasa Kebangsaan A | ||
| YEAR 3 | Semester 1 | Entrepreneurship |
| Seminar in Global Strategy | ||
| Free/Open Elective 1 | ||
| Free/Open Elective 2 | ||
| Free/Open Elective 3 | ||
| Semester 2 | Research Methods | |
| Free/Open Elective 4 | ||
| Free/Open Elective 5 | ||
| Free/Open Elective 6 | ||
| Semester 3 | Industrial Training | |
| Open Elective Options | |
|---|---|
| Semester | Electives |
| January | Introduction to Psychology |
| Social Psychology | |
| Audio Visual Technique & Digital Video Production | |
| History of Animation | |
| Fashion Figure Drawing | |
| Textile Studies | |
| Foundations of Education | |
| Introduction to Learning Disabilities | |
| Programming Principles and Techniques | |
| Computer Ethics and Cyber Laws | |
| Labour Law and Industrial Relations | |
| Consumer Behaviour | |
| Corporate Finance | |
| International Human Resource Management | |
| Project Management | |
| Logistic Management | |
| May | Psychological Testing and Evaluation |
| Counselling Psychology | |
| Multimedia Application | |
| Visual Communication | |
| Fashion Event Management | |
| CAD for Fashion & Textiles | |
| Pedagogy in Education | |
| Sociology in Education | |
| Internet Programming | |
| Introduction to Information System | |
| Safety and Health Administration | |
| Integrated Marketing Communication | |
| Investment Analysis | |
| International Finance | |
| Organizational Development | |
| Transportation Management | |
| September | Introduction to Industrial and Organisational Psychology |
| Cognitive Psychology | |
| Creative Studies | |
| Principles of Drawings | |
| Visual Merchandising | |
| Design Studies & Colour Application | |
| Psychology of Learning | |
| Educational Technology | |
| Human Computer Interaction | |
| Information Security Management | |
| Contemporary issues in HR | |
| Retail Management | |
| Financial Market and Institution | |
| International Trade and Policy | |
| Total Quality Management | |
| Warehouse Management | |
- Sales Executive
- Marketing Executive
- Product Development Executive
- Systems Analyst
- Business Analyst
- HR Executive
- Credit Control Officer
- Finance Executive
- Accounts Executive
- General Administrator
Discover Your Path at SENTRAL
Explore industry-relevant programmes, recognised university pathways, and a supportive learning environment designed to help you achieve your academic and career ambitions.
Discover Your Path at SENTRAL
Explore industry-relevant programmes, recognised university pathways, and a supportive learning environment designed to help you achieve your academic and career ambitions.
